So you are just starting out on the web or maybe you just need an upgrade. Great, we’re here to help. We understand the frustrations of finding responsive and trustworthy vendors on the web. We created Planck Social Media Agency to resolve those frustrations.
The basics on the web today include not only a website, but several social media pages integrated into your website so you have the most reach possible, putting yourself in front of potential clients or customers. That is the general idea, right? It takes a plan, but more than that it takes execution that is both effective and timely. That’s where we enter the picture.
What Can You Expect?
We began building websites just before the turn of the century. Sounds like a long time ago, right? Well, it’s nearly 20 years. During that time websites have gone from complex coding and programming to much simpler operation, but it still has some complexity that can be a bit mind boggling if you are new to the digital world.
Our methods are simple, using WordPress templates that are customizable and user-friendly once everything is in place. That way you can manage your digital kingdom relatively easy. There are a number of plugins, something you may not understand, that make the website secure and user friendly as well. Social media marketing is about sharing and attracting attention, with appropriate methodology of course.
The first thing you do is acquire a domain name and hosting. The link is to our GoDaddy reseller account, so you know you are getting quality products at very reasonable prices, often less than you can purchase them on your own.
Make sure you pick a domain that is as close to your business name as possible. Even though we are Planck Social Media Agency we chose the domain ‘PlanckMedia.com’ to keep it simple and memorable. You want your domain to be memorable, even catchy, so that your potential clients and/or customers will remember it easily. A ‘.com’ domain is preferable. They run about $10 initially, then around $18/yr at a yearly renewal, cheaper if you purchase multiple years.
Then you’ll want to purchase a hosting service. We suggest the Managed WordPress, which starts at around $7 a month, paid annually. You’ll also want to get email service, too. We suggest a Business account @3.99/mo paid yearly. This way you can add email addresses as necessary, not just have one for everything.
Once that is done, we’ll ask for access to your account through our GoDaddy PRO service so we can make sure everything is set up correctly. We’ll install the necessary plugins, work with your content or write what is needed, and create call to action events on your site to engage your visitors and get you business.
WordPress has many free themes available, but you might want something with a little more style. ThemeForest is a trusted resource with over 35,000 themes available to fit every need. We used their WPLMS to build PracticalBizU.com, for example.
You may have heard of Search Engine Optimization or SEO already. We’ll make sure your site is optimized for page or post titles, content and graphics/images so that you have the best chance at being seen by the major search engines – Google, Yahoo and Bing. We’ll work with you to develop specific ‘keywords’ for your business and pages.
If you’ve heard of ‘keywords’ but aren’t sure exactly what they are, they are the words that identify your business, product or service and the things your potential customers might be looking for that relate to your business. This process is both an art and science and may take a few weeks or months to dial it in as best as possible.
Once the website is done, then we’ll work on developing your business pages across the social media platforms – Facebook, Google+, LinkedIn, Instagram, Pinterest and Twitter. The latter three may not be as important, depending on your target market. We’ll also help you clarify who your target market is so that you go after the right folks in the right places, sharing our expertise with advertising on Facebook, LinkedIn and Google+.
Google Business Pages are essential to getting your business recognized and listed in Google Maps and for Local Searches so your future clients and customers see you when they are searching for products or services. There is a process for that, too, which includes submitting the page once it is complete, then verifying it after Google sends you a postcard with your unique code. It takes a week to 10 days to get it, normally. We’ll make sure you get it done right.
We can create landing pages and sales funnels for you as well. Those terms may not be familiar. By the time we’re done you’ll have a new living awareness of just how social media marketing works and you will feel comfortable with the terms and usage of your new tools.
So, briefly here’s what you get:
- Domain name & Hosting account (separate purchase)
- Website (3-5 pages)
- Plugins for all necessary features and security
- Search Engine Optimized for peak visibility
- Blog writing instruction
- Social Media Business Pages (Facebook, Google+ and LinkedIn)
- Linking Blog to Your Twitter Page (even set it up if needed)
- Training on how to operate your website
- Website monitoring service (keeping plugins updated)
- Optional training on Facebook, LinkedIn and Google+ advertising
Our Full-Service Package Price (your content) starts at around $1500
Our Full Service Package Price (we write your copy) starts around $2000
Theme Changes = $399 plus theme cost. (great selection here)
Here’s some examples of Keyword success, we also built the websites. Just copy and paste the keywords into Bing, Google or Yahoo Search and see where on the first page the sites show up:
For RS Solutions Inc (check ‘images,’ too) :
- thermal test solutions (About 41,900,000 results)
- high temperature ic test solutions (About 10,300,000 results)
- peer advisory group (About 2,960,000 results)
- peer advisory board (About 2,790,000 results)
For 2 Small Biz Guys
- small business talk radio (About 48,900,000 result)
- partnering facilitation (About 727,000 results)
- partnering facilitation services (About 1,540,000 results)
Ready to find out more? Let’s get started!
We are available to talk about your project and determine if and how best we can serve you. The full process takes about 2 weeks, but sometimes we can complete the project earlier. Our workload peaks occasionally and we only take on a few clients at a time.