Conversations matter and conversations that matter are even more important today. People, your potential clients, are scouring the web looking for information long before they reach out to engage you. You’ve probably heard that transparency is the new social currency.
Your best efforts at presenting you and your company online, whether digital marketing efforts or your website, are the most effective. What does that really mean, though?
Video is the hot trend and YouTube is a perfect example, so tantalizing that nearly everyone uses it for gathering information now. Web searches for content used to be more text-driven. Now people want to see, not just read, the results. Potential clients or customers want to see you!
Your Interview (s)
This puts you in the catbird’s seat, so to speak. Planck’s video productions are perfect for your presentation and specifically INTERVIEWS. Zen’s background includes both radio, most recently with 2 Small Biz Guys, and television interview shows. His passion and purpose for serving the community is evident and, perhaps, exactly the kind of person you want to do business.
You’ve now got the expertise and spokesperson to drive your message out through skillful questions that provide a conversational method for you potential clients to get to know you and your company. Feel intimidated in front of a camera? Relax, just be yourself.
You’ll feel like it is just a normal conversation with Zen, his presence and style will absolutely put you at ease. You’ll be in front of a green screen with a professional background. The background could even be your storefront, favorite job site, a vacation spot or something particular to your business.
We don’t have a big production studio, but our quality is parallel and your cost is greatly reduced. Videos of this kind can soar into the thousands with all the post production bells and whistles. You don’t need that. All you need is a quality professional video that focuses on you and your message.
Don’t be sold a huge menu when you only need a boxed lunch. It’s okay if you want to spend the extra and you’ll probably feel great doing so. However, wouldn’t your marketing dollars be better allocated? Sure they would. We can help with that, too.
We can embed features in the video, even several versions, that drive traffic to your website or promote downloads (contact info is gold) or lead to product or service offerings. Zen also teaches Marketing for a local university. He demonstrates education, expertise and, most of all, execution.
Here’s an example of a marketing video: